Building Bridges

MEDIA RELATION SKILLS

OBJECTIVE OF THE PROGRAM

  •  Understand the impact of media coverage on the organization's image and operations.
  • Know and understand the operations of different organizations.
  • Clearly and confidently communicate with media professionals.
  •  Learn media handling and management with interactive workshops and activities.
  • Prepare for and manage media interviews and inquiries.
  •  Prepare and use effective talking points for interviews.
  •  Conduct successful press briefings.
  •  Write clear and effective press releases.
  • Protect confidential information effectively.
  •  Build relationships with media professionals.
  • Pitch stories to enhance long-term credibility for the organization.

TYPE OF TRAINING

Communicate (L2 and L3)

WHO CAN ATTEND

Personnel from Corporate sectors, Business Houses, Financial Institutes, Donor Agencies, INGOs/NGOs, Trading Houses, Media
Houses, Government Sector etc.